Latanya Martin
St. Catherine,Jamaica
Summary
Seasoned professional with 9 years of diverse experience, adept at managing executive tasks, video production, and marketing initiatives. Excels in project management, digital marketing, and content strategy, with strong organizational and communication skills. Seeking to leverage expertise in the tech industry, focusing on roles that require innovative solutions and strategic thinking.
Overview
9
9
years of professional experience
Work History
Executive Assistant
Lee Construction Services
04.2020 - 10.2024
- Coordinated logistics for over 200 site visits to ensure the smooth progression of both new and existing projects.
- Facilitated communication by organizing meetings and maintaining up-to-date calendars, while also managing correspondence for the CEO.
- Contributed to business development through the creation of project estimates, and the scheduling of appointments with clients and stakeholders.
- Performed data entry tasks into various software
- Coordinated executive and senior management vacation, day-to-day meeting and travel schedules.
- Scheduled appointments for executives with external parties such as vendors or suppliers.
Video Marketer/Production Coordinator
OCM Productions Limited
11.2018 - 02.2020
- Developed and delivered over 90 diverse video content pieces for corporate events, sports, festivals, and promotional campaigns, ensuring alignment with brand messaging and audience engagement goals.
- Managed end-to-end production processes, from concept to completion, including shooting and editing, while providing on-set direction and production support.
- Orchestrated production schedules and staff assignments, maintaining budget adherence, and financial documentation in compliance with organizational standards.
- Coordinated with other departments to ensure projects were completed on time and within budget.
- Trained employees on best practices and protocols while managing teams to maintain optimal productivity.
Executive Assistant
The Release Production & Taylor Made Events and PR Management
10.2017 - 04.2018
- Assisted with the creation and distribution of social media content across multiple platforms.
- Supported public relations efforts and played a role in organizing key company events, including conducting interviews with artists and business professionals.
- Filtered important calls and spam calls to help executives prioritize specific clients and expedite daily operations.
- Handled confidential information with discretion and integrity.
- Ensured that all relevant paperwork was completed accurately prior to submission for approval.
Youth Ambassador
Jamaica National Bank
09.2016 - 05.2017
- Initiated account openings and identified partnership opportunities to enhance institutional collaboration
- Promoted financial products and services on social media and educational campuses, contributing to increased awareness
Intern
Jamaica Business Development Corporation
09.2015 - 12.2015
- Compiled comprehensive reports on various industries to guide investment decisions, focusing on sector feasibility both domestically and internationally
- Conducted thorough research to gather critical industry data, ensuring potential investors received accurate and actionable insights
Marketing Intern
Jamaica National General Insurance
08.2017
- Conducted a thorough social media audit to assess brand presence and engagement strategies
- Supported the Events and Promotions Officer and Integrated Marketing Officer in executing their duties, enhancing team efficiency and campaign reach
Education
B.Sc. - Marketing and Entrepreneurship
The University of the West Indies, Mona
01.2017
Associate Degree - General (C.A.P.E)
St. Catherine High School
01.2014
CSEC & CAPE - CAPE Units 1& 2: Management of Business, Economics, Sociology, Communication Studies & Caribbean Studies. CSEC: 8 subjects attained
St. Catherine High School
01.2014
Skills
- Project coordination
- Customer engagement
- Event planning
- Travel arrangements
- Excel spreadsheets
- Adobe Premiere Pro
- Project Management
- Digital marketing
- Content Strategy
- Time management
- Appointment setting
- Teamwork
Timeline
Executive Assistant
Lee Construction Services
04.2020 - 10.2024
Video Marketer/Production Coordinator
OCM Productions Limited
11.2018 - 02.2020
Executive Assistant
The Release Production & Taylor Made Events and PR Management
10.2017 - 04.2018
Marketing Intern
Jamaica National General Insurance
08.2017
Youth Ambassador
Jamaica National Bank
09.2016 - 05.2017
Intern
Jamaica Business Development Corporation
09.2015 - 12.2015
B.Sc. - Marketing and Entrepreneurship
The University of the West Indies, Mona
Associate Degree - General (C.A.P.E)
St. Catherine High School
CSEC & CAPE - CAPE Units 1& 2: Management of Business, Economics, Sociology, Communication Studies & Caribbean Studies. CSEC: 8 subjects attained
St. Catherine High School
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