Michael Stan Necula
Trade Marketing Specialist
Bucharest
Summary
Multilingual marketing and sales professional with 7+ years of experience in B2C environments, including direct work with event management, POSM development, retail campaigns, and agency collaboration. Proven ability to lead localized brand activations, optimize retail execution, and generate measurable results. Skilled in both modern retail (IKA) and traditional trade (TT) channels. Eager to contribute to a dynamic, growth-focused team by translating brand strategies into actionable trade marketing plans.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Front of House Manager
McCormick and Schmick's at Harborside
02.2021 - 03.2024
- Revenue Optimization: Analyzed guest data and adapted service strategies to maximize revenue per event and customer engagement.
- BTL Campaign Execution: Spearheaded 50+ annual promotional events, increasing bookings by 40% through targeted POSM and upselling tactics.
- Cost Control: Reduced operational costs by 20% while maintaining 98% stock availability of front-of-house materials.
Sales & Marketing Consultant (B2C Roofing)
Northern Pacific Roofing and Construction
04.2017 - 03.2021
- B2B Channel Growth: Generated 30% of revenue from referrals by nurturing contractor/PM relationships.
- Data-Driven Promotions: Drove 25% higher client acquisition via digital ads, optimizing trade spend efficiency.
- High-Close Rate Sales: Maintained 90% close rate on $15K+ contracts through needs-based selling.
Sales Marketing Associate
Pacific Coast Sportfishing Magazine
01.2013 - 06.2016
- POSM Development: Designed expo materials (flyers, banners) that boosted attendance by 20%.
- ROI Reporting: Built Tableau/Google Analytics dashboards to track campaign performance.
- Omnichannel Growth: Grew social media following by 35% via targeted content.
Education
Bachelor of Arts - Communications
Chapman University
Orange, CA, USA06-2017
Bachelor of Arts - History
Chapman University
Orange, CA, USA12-2017
Certificate - Marketing
Orange Coast College
Costa Mesa, CA, USA06-2015
Skills
- Trade Marketing (BTL) Execution
- POSM Development & Deployment
- Retail Channel Activation (IKA & TT)
- Event-Based Brand Promotion
- Sales Data Analysis & ROI Reporting
- Budget Management & Cost Control
- Cross-Functional Team Collaboration
- Microsoft Office (Excel, PowerPoint, Outlook)
- Adobe Suite MailChimp Salesforce
Timeline
Front of House Manager
McCormick and Schmick's at Harborside
02.2021 - 03.2024
Sales & Marketing Consultant (B2C Roofing)
Northern Pacific Roofing and Construction
04.2017 - 03.2021
Sales Marketing Associate
Pacific Coast Sportfishing Magazine
01.2013 - 06.2016
Bachelor of Arts - Communications
Chapman University
Bachelor of Arts - History
Chapman University
Certificate - Marketing
Orange Coast College
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