SHELANA GEORGE
Summary
Experienced in developing comprehensive marketing strategies that drive brand growth and enhance customer engagement. Utilizes data-driven insights to optimize campaign performance and strategically position the market. Demonstrates a proven track record of leading teams to exceed expectations by implementing innovative marketing solutions.
Overview
12
12
years of professional experience
Work History
HEAD OF MARKETING
Fuzion Mas Carnival Band
02.2022 - Current
- Lead the social media marketing team to develop and implement engaging content strategies
- Draft comprehensive marketing strategies and coordinate with the graphics team for impactful campaigns
- Achieved a 30% increase in follower engagement within six months
REGIONAL MARKETING OFFICER
ICC Men's T20 World Cup 2024 West Indies & USA
11.2023 - 07.2024
- Managed marketing campaigns across six markets, resulting in enhanced brand exposure
- Led a team of officers to successfully execute grassroots CSR programs
MARKETING AND COMMUNICATIONS MANAGER
SimonSays Antigua
01.2023 - 06.2024
- Developed and executed 360-degree marketing strategies for clients, leading to a 20% increase in brand reach
- Oversaw outdoor and online branding, significantly enhancing visibility across platforms
MARKETING EXECUTIVE
Cool and Smooth T20 Cricket Explosion
04.2022 - 05.2022
- Executed marketing campaigns that boosted event attendance by 15%
- Managed media budgets effectively to optimize campaign performance
MEDIA AND MARKETING OFFICER
ICC Under 19 Men's Cricket World Cup 2022
11.2021 - 02.2022
- Developed and implemented media strategies for branding and marketing initiatives
- Coordinated media space for photographers and journalists on match days
RESIDENCES COORDINATOR
Jumby Bay Island
06.2019 - 06.2021
- Coordinated guest requests and preferences for luxury stays in private homes and villas
- Managed schedules for private chefs and butlers, ensuring exceptional service
MARKETING AND SPORTAINMENT OFFICER
ICC Women's World T20 2018
06.2018 - 12.2018
- Managed supplier contracts for in-stadia entertainment
- Liaised with local sponsors
- Executed outdoor branding
- Coordinated media interviews
MARKETING ASSISTANT
The UnAgency
05.2017 - 09.2017
- Developed social media marketing strategies and managed client accounts
- Produced and directed ads for various marketing campaigns, enhancing brand visibility
- Created and executed comprehensive marketing plans for multiple clients
SOCIAL MEDIA AND COMMUNICATIONS EXECUTIVE
Digicel Antigua
10.2012 - 12.2016
- Managed all social media accounts
- Developed content strategies and marketing plans
- Coordinated TV and radio interviews, enhancing brand presence
Education
CAT Program -
Belmont School of Business
06.2007
High School Diploma -
Antigua And Barbuda Seventh-day Adventist School
06.2004
Skills
- Branding Management
- Campaign Management
- Creative Direction
- Project Management
- Digital Marketing
- Copywriting
- Marketing Plans
- Event Planning
- Social Media Management
- Media Planning
- Agency Management
- Influencer partnerships
Websites
Languages
English
Native language
References
- Patrice Christian-Simon- Executive Director at Antigua and Barbuda Hotel & Tourism Association, patrice.christian@gmail.com
- Chalita Rose- Managing Director of Marketing Machine, chalita@mmantigua.com
- Nelecia Yeates- General Manager at Coolidge Cricket Grounds, nyeates@cricketwestindies.org
Timeline
REGIONAL MARKETING OFFICER
ICC Men's T20 World Cup 2024 West Indies & USA
11.2023 - 07.2024
MARKETING AND COMMUNICATIONS MANAGER
SimonSays Antigua
01.2023 - 06.2024
MARKETING EXECUTIVE
Cool and Smooth T20 Cricket Explosion
04.2022 - 05.2022
HEAD OF MARKETING
Fuzion Mas Carnival Band
02.2022 - Current
MEDIA AND MARKETING OFFICER
ICC Under 19 Men's Cricket World Cup 2022
11.2021 - 02.2022
RESIDENCES COORDINATOR
Jumby Bay Island
06.2019 - 06.2021
MARKETING AND SPORTAINMENT OFFICER
ICC Women's World T20 2018
06.2018 - 12.2018
MARKETING ASSISTANT
The UnAgency
05.2017 - 09.2017
SOCIAL MEDIA AND COMMUNICATIONS EXECUTIVE
Digicel Antigua
10.2012 - 12.2016
CAT Program -
Belmont School of Business
High School Diploma -
Antigua And Barbuda Seventh-day Adventist School
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