Valentina Piffer

• Streamlined internal communication processes for improved information dissemination and employee engagement.
• Led high impact communication initiatives within and beyond ROS Product Marketing and Sales Operations (PMSO), including programs to enhance patient experience (multilingual launch of Cosmo for Kids) and RT product environmental sustainability
• Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.

• Led project management for multiple EU initiatives (e.g., expands CalipsoPlus HERO)
• Designed and executed communication plans for leaps-initiative targeting internal and external groups;
• PSI representative for lightsource.org - international scientific outreach platform;
• Delivered advice regarding communication strategy to management staff;
• Actively involved in multiple working groups and taskforces for PSI;
• Created and managed the LEAPS website and social media platforms;
• Event management.

The European Grouping for Territorial Cooperation (EGCT) Euregio Tyrol-South Tyrol-Trentino was established with the aim of facilitating and promoting crossborder, transnational and interregional cooperation between Tyrol (Austria), South Tyrol and Trentino (Italy) as well as other EGTCs across Europe.

• Directed multiple cross-border projects yearly in diverse cultural settings, achieving €1.3 million revenue.
• Directed strategy execution and management of internal and external communication activities (web and social media platforms; media relations, printed materials, TV);
• Managed team operations and facilitation;
• Orchestrated video team efforts in preparation of all digital and video content;
• Oversaw government relations with regional and national authorities;
• Spokesperson and advocate for bureau;
• Event management involving budgeting.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Assisted management team in all areas concerning planning and establishing cutting-edge proton therapy center (first in Italy);
• Maximized project efficiency by refining communication channels and utilizing effective collaboration tools.
• Coordinated and managed international relations with existing proton therapy centers worldwide;
• Oversight of institutional relations with local government offices;
• Edited and translated collection of scientific and medical documents regarding development process of proton therapy center and cancer treatment intended for publication in international scientific journals including "Neurooncology" "Radiotherapy & Oncology"
• Event organization;
• Developed and deepened relationships with key stakeholders.
• Media relations.

• Planning, coordination and implementation of communication strategies;
• Event-planning and management;
• Planning and execution of fund-raising campaigns;
• Creation of marketing and communication tools intended for different target publics (newsletters, flyers, brochures);
• Media work (press releases).