Mauricia Frith
St. George ,Antigua
Summary
Intelligent management professional with exceptional knowledge of venues, tourist attractions, dining and entertainment offerings. Extensive background in hotel management positions for high-end resorts. I am an organized and dependable candidate successful at managing multiple priorities with a positive attitude. With a willingness to take on added responsibilities to meet team goals. I am also a detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
Marketing Executive
The Antigua And Barbuda Tourism Authority
12.2016 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Prepared and executed tailored itineraries to showcase destination Antigua and Barbuda to generate destination exposure to regional and international media, to include social media, film, print press and news outlet.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
Education
BBA - Tourism Marketing And Management
Central China Normal University
Wuhan, China 06.2016
Skills
- Media Relations
- Sales Promotions
- Marketing Plan Development
- Campaign Planning
- E-Mail and Direct Mail Marketing Campaigns
- Global Marketing
- Project Management
- Special Events Planning
- Trade Shows
- Persuasive
- Event Planning
- Branding
Timeline
Marketing Executive
The Antigua And Barbuda Tourism Authority
12.2016 - Current
BBA - Tourism Marketing And Management
Central China Normal University
Similar Profiles
Stefano A. L. RoseStefano A. L. Rose
INET Customer Support Agent at Antigua and Barbuda Public Utilities Authority-Telecommunications DepartmentINET Customer Support Agent at Antigua and Barbuda Public Utilities Authority-Telecommunications Department
Marian HesseMarian Hesse
Legal Consultant at Government of Antigua & BarbudaLegal Consultant at Government of Antigua & Barbuda
Laron ThomasLaron Thomas
Immigration Officer at Antigua And Barbuda Immigration DepartmentImmigration Officer at Antigua And Barbuda Immigration Department
Keiohn JamesKeiohn James
Administrator Intern at Antigua and Barbuda Golf AssociationAdministrator Intern at Antigua and Barbuda Golf Association
Michelle Nathalie PaigeMichelle Nathalie Paige
Volunteer at UNICEF Youth FacillitatorVolunteer at UNICEF Youth Facillitator