Mauricia Frith

The Antigua And Barbuda Tourism Authority

2016.12 - Current

Planned and executed events and marketing programs to increase qualified leads.
Prepared and executed tailored itineraries to showcase destination Antigua and Barbuda to generate destination exposure to regional and international media, to include social media, film, print press and news outlet.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Engaged, informed and supported staff on media and marketing outcomes.
Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Planned and executed marketing campaigns to target groups, areas and wider community.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Completed and submitted monthly and yearly reports to support executive decision making.
Managed and oversaw design of marketing material and promotional literature for organization.
Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Traveled to promote current programs and drive marketing through trade shows and industry conferences.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Coordinated with design and media teams to develop high-quality creative assets.
Wrote and distributed press releases to increase brand visibility.

Summary